The Other Parent: The Inside Story of the Media's Effect On Our Children

The Other Parent: The Inside Story of the Media's Effect On Our Children


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The Other Parent: The Inside Story of the Media's Effect On Our Children by James P. Steyer, Susan Wels

Kids must have special rules. It is more than naive to pretend that the market alone will protect them. We recognize this in virtually every sphere of life. Yet in the media, we have stripped away the very rules created to protect them, leaving them almost entirely to the profit-driven manipulations of the free market.

James P. Steyer's explosive investigation into how the media affects our children is a groundbreaking book that will shock most parents. Through songs on the radio, Internet access, television, and movies, our kids are learning how to live in an adult world long before they are ready. They are besieged on a daily basis by images of sex, commercialism, and violence via such mainstream programming as Dawson's Creek, films such as American Pie and The Matrix, and computer games such as Doom and Quake. "This is the new media reality," Steyer states, "and it is one most parents are not prepared for."

Steyer examines how we have allowed media to bombard our children's lives and he offers practical advice on countering the incessant parade of images that frighten, intrigue, and influence America's kids:

· Putting your kids on a media diet

· Finding alternative activities for them besides television and the Internet

· Discovering what they think about the commercials, programs, and music they encounter on a daily basis

· Organizing advocacy groups, contacting government leaders, and boycotting media outlets that target children with inappropriate content.

The Other Parent is a powerful and provocative book about the media's incredible impact on our families and our society.

Product Details

ISBN-13: 9780743405829
Publisher: Atria Books
Publication date: 05/20/2002
Pages: 288
Product dimensions: 6.36(w) x 9.56(h) x 0.96(d)

About the Author

Jim Steyer is the CEO of Common Sense Media. He has spent more than twenty years as one of the most respected experts and entrepreneurs on issues related to children's policy and media in the United States. Prior to founding Common Sense, Jim was Chairman and CEO of JP Kids and served as President of Children Now, a leading national advocacy and media organization for children. In addition to his duties at Common Sense, Jim teaches popular courses on civil rights, civil liberties, and children's issues at Stanford University. Jim grew up in New York City and now lives with his family in the Bay Area.

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Other Parent 4 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
The book The Other Parent by James P. Steyer is about a man named Jim who works in the media. He is jealous of his competitors simply because they make more money than him. His competitors went to the same college has him and work just as hard as him. He soon realizes that he loves working and making children happy. On the other hand his competitors only work for money and this is the reason why they make more than Jim. One thing I enjoyed about the book is I was able to relate to it. The book was really helpful for me for school. As a senior in high school taking a government class made it easy because there are a lot of sections that talk about the media and it's influence on children. However what I did not like about the book is it seemed like they were advertising certain companies. This made it harder to read which made it slightly boring. In conclusion, I recommend this book for any high school senior heading to college. The book is tough to understand if you are not taking a Government class. The book is fun to read with background information. It would not be enjoyable just for anyone who just likes the cover. It would be like hopping in a car without knowing how to drive it, but you are driving it because of the color.
Guest More than 1 year ago
I am a 22 year old recent college graduate with an extreme passion for children. I was interested in reading this book to find out the background and to understand why the movie, tv, and music industry continues to market violence and sex at such an alarming rate. Money is the answer. It is upseting that money is the only reason but it is true. I have some problems with the fact that the author does not make more of a point that the parents must do all they can, but he does not ignore that. He does point to the parent to regulate but he wants more answers from the industry. But the industry will always be there. I was surprised at some of the shows he stated were aimed and marketed towards younger viewers-Boston Public being one of them. I find that Boston Public is not marketed towards teens but might be a good show to watch with their parents to discuss issues. All in all, I think this book was very good at breaking down the topic. I finished it in three days.