This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated and sensible Internet strategy sets this text apart by tying numerous in-text features to learning enhancements and extensions on a dedicated Web site. This Fifth Edition makes unique use of THE WALL STREET JOURNAL by including resources and exercises utilizing that periodical to help students learn to analyze the latest economic events. McEachern is also available in micro split and both micro/macro are in the principles text.
|Publisher:||Content Technologies, Inc.|
|Product dimensions:||8.25(w) x 11.00(h) x 0.64(d)|
Table of ContentsPART I. INTRODUCTION TO ECONOMICS. 1. The Art and Science of Economic Analysis. 2. Some Tools of Economic Analysis.3. The Market System. 4. The Economic Decision Makers: Households, Firms, Governments, and the Rest of the World. PART II. FUNDAMENTALS OF MACROECONOMICS. 5. Introduction to Macroeconomics. 6. U.S. Productivity and Growth. 7. Unemployment and Inflation. 8. Measuring Economic Aggregates. 9. Consumption and Aggregate Expenditure. 10. Aggregate Expenditure and Aggregate Demand. 11. Aggregate Supply. PART III. FISCAL AND MONETARY POLICY. 12. Fiscal Policy. 13. Money and the Financial System. 14. Banking and the Money Supply. 15. Monetary Theory and Policy. 16. The Policy Debate: Active or Passive?. 17. Budgets, Deficits, and Public Policy. PART IV. THE INTERNATIONAL SETTING. 18. International Trade. 19. International Finance. 20. Developing and Transitional Economies.