Outlines & Highlights For Strategic Market Management By Aaker, Isbn

Outlines & Highlights For Strategic Market Management By Aaker, Isbn

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Overview

Outlines & Highlights For Strategic Market Management By Aaker, Isbn by Cram101 Textbook Reviews, Cram101

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780471484264. This item is printed on demand.

Product Details

ISBN-13: 9781428807006
Publisher: Content Technologies, Inc.
Publication date: 10/19/2006
Pages: 260
Product dimensions: 8.25(w) x 11.00(h) x 0.55(d)

About the Author

David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing and is the author of over seven books for both the practitioner and the student of marketing.

Table of Contents


Strategic Market Management-An Introduction and Overview     1
What Is a Business Strategy?     3
Strategic Market Management     10
Marketing and Its Role in Strategy     14
Strategic Analysis     17
External and Customer Analysis     19
External Analysis     19
The Scope of Customer Analysis     24
Segmentation     24
Customer Motivations     29
Unmet Needs     33
Competitor Analysis     38
Identifying Competitors-Customer-Based Approaches     39
Identifying Competitors-Strategic Groups     41
Potential Competitors     44
Competitor Analysis-Understanding Competitors     44
Competitor Strengths and Weaknesses     48
Obtaining Information on Competitors     55
Market/Submarket Analysis     58
Dimensions of a Market Analysis     59
Emerging Submarkets     59
Actual and Potential Market Size     62
Market and Submarket Growth     64
Market and Submarket Profitability Analysis     66
Cost Structure     69
Distribution Systems     70
Market Trends     70
Key Success Factors     71
Risks in High-Growth Markets     72
Environmental Analysis and Strategic Uncertainty     78
Technology Trends     80
Consumer Trends     82
Government/Economic Trends     87
Dealing with Strategic Uncertainty     88
Impact Analysis-Assessing the Impact of Strategic Uncertainties     89
Scenario Analysis     90
Internal Analysis     95
Financial Performance-Sales and Profitability     96
Performance Measurement-Beyond Profitability     98
Strengths and Weaknesses     102
Threats and Opportunities     103
From Analysis to Strategy     105
Case Challenges for Part I     108
Trends in Retailing     108
The Energy Bar Industry     110
Competing Against Wal-Mart     113
Creating, Adapting, and Implementing Strategy     117
Creating Advantage, Synergy, and Strategic Philosophies     119
The Sustainable Competitive Advantage     120
The Role of Synergy     125
Strategic Philosophies     127
Alternative Value Propositions     138
Business Strategy Challenges      139
Alternative Value Propositions     141
Superior Quality     146
Value     150
Building and Managing Brand Equity     157
Brand Awareness     158
Brand Loyalty     159
Brand Associations     161
The Brand Identity     168
Energizing the Business     176
Energizing the Business     177
Increasing Product Usage     178
Branded Differentiators     182
Branded Energizers     185
Leveraging the Business     193
Which Assets and Competencies Can Be Leveraged?     194
Brand Extensions     196
Expanding the Scope of the Offering     199
New Markets     200
Evaluating Business Leveraging Options     201
The Mirage of Synergy     203
Creating New Businesses     208
The New Business     209
The Innovators Advantage     211
Managing Category Perceptions     213
Creating New Business Arenas     214
From Ideas to Market     218
Global Strategies     223
Motivations Underlying Global Strategies     224
Expanding the Global Footprint      227
Standardization vs. Customization     230
Global Brand Management     233
Strategic Alliances     236
Setting Priorities for Businesses and Brands-The Exit, Milk, and Consolidate Options     242
The Business Portfolio     243
Divestment or Liquidation     245
The Milk Strategy     249
Prioritizing and Trimming the Brand Portfolio     251
Organizational Issues     259
A Conceptual Framework     260
Structure     260
Systems     263
People     264
Culture     266
Obtaining Strategic Congruence     269
The New Corporate CMO: Getting Traction     273
A Recap of Strategic Market Management     276
Case Challenges for Part II     280
Hobart Corporation     280
Xerox: The Early Days     282
Dove     286
Transformational Innovations     289
Samsung Electronics Intel     291
Planning Forms     294
Index     309

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