Outside Money: Soft Money and Issue Advocacy in the 1998 Congressional Elections / Edition 1 available in Paperback
- Pub. Date:
- Rowman & Littlefield Publishers, Inc.
What do you do if you’re running for office and all of a sudden, a flood of campaign attack ads inundates you from sources unknown, unregulated, and with seemingly unlimited funding? Even supportive ads from such sources of “outside money” can be problematic, as several Republican congressional candidates discovered the hard way during the “Operation Breakout” party soft money campaign against President Clinton during the 1998 election. Outside Money describes the nature and effect of such phenomena using information based on field research in 16 competitive congressional races, elite interviews with candidates and funders, and a network of campaign consultants and professional staffers. Offering the first systematic examination of the full range of campaign communications by interest groups (from direct mail to Internet) along with its analysis of soft money strategies and effects, Outside Money illustrates the shift to the “ground war” by parties and groups in 1998 and the relative success of issue-oriented Democratic strategies compared to character attacks by the Republicans. Election year 2000 is certain to contribute its own chapter to this story of the power of outside money in campaigns, and the challenge to electoral democracy it poses.
|Publisher:||Rowman & Littlefield Publishers, Inc.|
|Edition description:||New Edition|
|Product dimensions:||5.76(w) x 9.04(h) x 0.54(d)|
About the Author
David B. Magleby is Distinguished Professor of Political Science at Brigham Young University.
Table of Contents
Chapter 1 The Expanded Role of Interest Groups and Political Parties Chapter 2 The Surge in Party Money Chapter 3 Interest Group Election Ads Chapter 4 Outside Money and the Ground War in 1998 Chapter 5 The Kansas 3rd District House Race Chapter 6 The South Carolina Senate Race Chapter 7 The Nevada Senate Race Chapter 8 The New Mexico 3rd District House Race Chapter 9 The Connecticut 5th District House Race Chapter 10 The Utah 2nd District House Race Chapter 11 The Kentucky Senate and 6th District House Races Chapter 12 Inplications
What People are Saying About This
Outside Money provides the first systematic analysis, using case studies, of a hugely significant and deeply troubling trend in American elections. It is a first-rate piece of work.
David Magleby has done a superlative job looking into the superlative job looking into the matter of outside money in political campaigns.
Ron Facheux, Editor-in-chief
Call this investigative scholarship. Professor Magleby's research shines a light into the dark corners of American politics, revealing ways that interest groups spend millions to influence elections, often out of public view.
Candidates, like myself, who have been involved with soft dollar contributions, find them a double-edged sword. Every one of those candidates will tell you where interest group electioneering really helped them and they were grateful for it, and where they wanted to slap those people sill and tell them to get out of their campaign. There is a real problem, in some cases, of being out of control of your own campaign. Do we let the tail wag the dog? That's a terrible situation for a candidate to face, and this book describes it perfectly.
Outside Money challenges the candidate-centered and media-focused perspective on congressional elections and raises troubling questions about the adequacy of campaing communication and the robustness of democratic accountability.
Thomas E. Mann
An important and unique contribution to our knowledge of American elections. It should be read by anyone interested in campaigns and elections, interest group politics, and media and politics generally.
James A. Thurber