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Own Your Brand: An Executive Coach Helps You Refine Your Personal Brand on LinkedIn

Own Your Brand: An Executive Coach Helps You Refine Your Personal Brand on LinkedIn

by David Billstrom


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Stop hiding what makes you great, and present yourself to the world around you.

The Internet has transformed our professional relationships -- because of LinkedIn, nearly everyone you meet will always know you. You literally can't un-meet them.

What do they think of you?

This book is for anyone who wants to be more successful in business or get the job they would truly love. It is also for retirees looking to join the right volunteer organization and academics looking for the perfect research post. In other words, this book is for anyone who wants more effective and efficient engagement with other people.

David Billstrom explains how to use the popular LinkedIn service to present yourself and your abilities to a worldwide audience of 467 million people, following a proven step-by-step method. He guides you through a process that uncovers your abilities and capabilities, and helps you define yourself through specific techniques and numerous examples. To do this, he draws upon his 20 years of coaching entrepreneurs and executives.

You will learn:

- How to use story and narrative to communicate your abilities

- To tap into what you love to do, and describe it to others

- Specific steps to make your professional profile authentic, real and unique

- How to establish your credibility

- Exactly how to take best advantage of LinkedIn (and not be taken advantage of)

The book is packed with examples and do-it-yourself instructions, so that you can foster relationships as effectively as his clients.

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Product Details

ISBN-13: 9780998138404
Publisher: FlashingRedLight, LLC dba Col du Granon
Publication date: 01/31/2018
Pages: 158
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

David Billstrom is a coach to entrepreneurs and executives, following a career that included serving as a venture capitalist, board member and advisor, entrepreneur, Intel manager, and Disney vice president.

He has a life-long fascination with what motivates people, fueled by his adventures in launching products, raising money, investing in startups,
recruiting talent, and participating in more than 700 board meetings.

He also leads a parallel life adventuring in the outdoors, rescuing people in need, and driving a fire engine. He lives far from Silicon Valley in a North Carolina paradise with his wife, dog, and many bicycles.

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