Package Design Workbook: The Art and Science of Successful Packaging

Package Design Workbook: The Art and Science of Successful Packaging

ISBN-10:
1592533221
ISBN-13:
9781592533220
Pub. Date:
09/01/2008
Publisher:
Rockport Publishers
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Overview

Package Design Workbook: The Art and Science of Successful Packaging

The Art and Science of Successful Packaging

 

This new addition to the series will provide readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book will address all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.

 

As with the previous books in the series, it will also offer case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.

Product Details

ISBN-13: 9781592533220
Publisher: Rockport Publishers
Publication date: 09/01/2008
Pages: 240
Product dimensions: 9.30(w) x 9.10(h) x 1.10(d)

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