Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

by Kathleen Hall Jamieson

Hardcover(3rd ed)

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Overview

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising by Kathleen Hall Jamieson

In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations.

Product Details

ISBN-13: 9780195089417
Publisher: Oxford University Press, USA
Publication date: 06/20/1996
Edition description: 3rd ed
Pages: 608
Product dimensions: 5.81(w) x 8.56(h) x 1.37(d)
Lexile: 1360L (what's this?)

About the Author

About the Author:
Katherine Hall Jamieson is Dean of the Annenberg School of Communications at the University of Pennsylvania.

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