In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations.
|Publisher:||Oxford University Press, USA|
|Edition description:||3rd ed|
|Product dimensions:||5.81(w) x 8.56(h) x 1.37(d)|
|Lexile:||1360L (what's this?)|
About the Author
About the Author:
Katherine Hall Jamieson is Dean of the Annenberg School of Communications at the University of Pennsylvania.