Passion to Profits: Business Success for New Entrepreneurs

Passion to Profits: Business Success for New Entrepreneurs

ISBN-10:
0974080195
ISBN-13:
9780974080192
Pub. Date:
01/15/2009
Publisher:
Planning Shop, The

Paperback

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Overview

Passion to Profits: Business Success for New Entrepreneurs

Engineers, musicians, psychologists, culinary students—in just about every field, sooner or later it's likely someone will start a business. This major new book is the first to teach the fundamentals of entrepreneurship regardless of the industry. Packed with business essentials and real-world advice, this unique book breaks down everything from start to finish. You’ll learn how to choose, start, run, and grow your business.

You’re good at what you do, but you don’t know how to turn your skills into a profitable business. Passion to Profits serves the needs of people whose primary skill is not business and outlines the fundamentals that will help you become a successful entrepreneur. Each page is packed with business essentials and real-world advice from start to finish. From finding sources of start-up cash, to creating a captivating company identity, to money-management tips, this comprehensive guide shows you how to turn your dreams into reality.

Product Details

ISBN-13: 9780974080192
Publisher: Planning Shop, The
Publication date: 01/15/2009
Pages: 226
Product dimensions: 8.20(w) x 9.70(h) x 0.80(d)

About the Author

Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda’s column for USA Today , “Small Business Strategies,” the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies.

Table of Contents

Part One: Choosing a Business
Chapter 1 Profits from Your Passion
Chapter 2 Your Vision
Chapter 3 Your Business Opportunities
Chapter 4 Your Business Concept
Chapter 5 Your Customers
Chapter 6 Your Competitors
Chapter 7 Social Responsibility

Part Two: Starting a Business
Chapter 8 Identity
Chapter 9 Making Your Product or Performing Your Service
Chapter 10 Location
Chapter 11 Channels
Chapter 12 Legal Concerns
Chapter 13 Taxes, Licenses, and Insurance
Chapter 14 Financial Projections
Chapter 15 Financing
Chapter 16 Your Business Plan

Part Three: Marketing, Pricing, and Sales
Chapter 17 Marketing
Chapter 18 Your Marketing Vehicles and Tactics
Chapter 19 Your Marketing Plan
Chapter 20 Pricing
Chapter 21 Sales

Part Four: Running Your Business
Chapter 22 Operations
Chapter 23 Managing People
Chapter 24 Managing Finances

Special Section: Independent Consultants/Solo Practitioners

Index

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