PayTVille: PayTVille: The Ups and Downs of a TV Viewer Life in Latin America

PayTVille: PayTVille: The Ups and Downs of a TV Viewer Life in Latin America

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Overview

PayTVille: PayTVille: The Ups and Downs of a TV Viewer Life in Latin America by Grupo Troiano

Social class is an important factor in how people consume television. After strong economic growth in Latin America over the last period, a new class of consumers has emerged, joining the media market for the first time and eliciting bewilderment from most researchers in the business and academic worlds alike. Grupo Troiano is a Brazilian-based brand consulting firm which has dedicated years of experience helping various enterprises better understand the Latin American settings. This book is the result of extensive in-person anthropological interviews with hundreds of familias in various South American countries. The conclusions summarized in this easy-to-read illustrated summary paints a new perspective in how the rich and the poor live and consume media in these emergent markets.

Product Details

ISBN-13: 9781500133504
Publisher: CreateSpace Publishing
Publication date: 06/08/2014
Pages: 70
Product dimensions: 8.50(w) x 8.50(h) x 0.18(d)

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