The PDMA Handbook of New Product Development

The PDMA Handbook of New Product Development

Hardcover(Older Edition)


Product Details

ISBN-13: 9780471141891
Publisher: Wiley
Publication date: 01/28/1996
Edition description: Older Edition
Pages: 656
Product dimensions: 6.48(w) x 9.65(h) x 1.39(d)

About the Author

About the editors

MILTON D. ROSENAU, Jr., FCMC, is President of the Product Development & Management Association (PDMA). He is the founder and head of Rosenau Consulting Company, a specialized management consulting firm whose clients include leading manufacturers of high-technology industrial products. A well-known author, his books include Managing the Development of New Products and Faster New Product Development.

ABBIE GRIFFIN, PhD, is an associate professor at the University of Chicago, with a joint appointment in the Marketing and Operations Management Departments. She is the PDMA's Treasurer and has published articles on product development in Marketing Science, Sloan Management Review, and the Journal of Product Innovation Management.

GEORGE CASTELLION, the founder and head of SSC Associates, is a management consultant in new product development, providing services to clients in R&D-intensive industries. He is also founding Director of the PDMA's Frontier Dialogues on the Fuzzy Front End and on New Product Teams, and is the PDMA's Vice President for Association Development.

NED ANSCHUETZ, PhD, is a Senior Vice President at DDB Needham Worldwide, where he has worked since 1979. He is a Group Director of Strategic Planning and Research, as well as Research Director for the agency's new products group, and an active member of the PDMA and the American Marketing Association.

Table of Contents

Partial table of contents:


New Products: What Separates the Winners from the Losers (R. Cooper).

Seven Steps to Strategic New Product Development (B. Gill, et al.).

Optimizing Product Development Through Pipeline Management (J. Harris & J. McKay).

Implementing a Product Development Process (P. O'Connor).


Developing a Strategy and Plan for a New Product (D. Boike & J. Staley).

Classification of Sources of New Product Ideas (R. Lonsdale, et al.).

Product Architecture (D. Cutherell).


Assembled Product Development (R. Stoy).

Service Development (C. Terrill & A. Middlebrooks).

Accelerating New Product Development (R. Meltzer).


Launching a New Consumer Product (B. Ottum).

Product Discontinuation (P. Katzfey).

Process Ownership (K. Graziano).

Metrics: A Practical Example (L. Beaumont).


Best Practices (T. Hustad).



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