Personal Branding For Dummies

Personal Branding For Dummies

by Susan Chritton


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Personal Branding For Dummies by Susan Chritton

The fun way to create and maintain personal branding

Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception.

Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more.

  • Tips on utilizing Social Media to showcase your personal brand
  • How personal branding can help advance your career
  • Guidance on creating a clear and concise image
  • Accompanying CD features memorization drills and exercises

With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.

Product Details

ISBN-13: 9781118117927
Publisher: Wiley
Publication date: 06/05/2012
Series: For Dummies Series
Pages: 360
Product dimensions: 7.30(w) x 9.10(h) x 0.90(d)

About the Author

Susan Chritton, M.Ed., PCC, NCCC, is a Master Personal Brand Strategist and Executive Coach. Susan combines her skills as a Master Career Counselor and Professional Certified Coach to guide professionals toward a more authentic and meaningful career. Respected for her expertise and personal style, her clients appreciate her grounded approach and trust her direction through the personal branding process.

Table of Contents

Introduction 1

Part I: Why Is Personal Branding Important? 7

Chapter 1: Showing the World Who You Are 9

Chapter 2: Appreciating the Power of Branding 27

Chapter 3: Case Studies in Personal Branding Success 41

Part II: Knowing Your Brand 55

Chapter 4: Defining Who You Are 57

Chapter 5: Spotting Your Target Audience 89

Chapter 6: Knowing Your Niche — and Your Competitors 103

Chapter 7: Crafting Your Personal Brand Profile 115

Chapter 8: Writing Your Story 127

Part III: Communicating Your Brand with the World 141

Chapter 9: Branding Your Traditional Communication Tools 143

Chapter 10: Communicating Your Brand Online 163

Chapter 11: Planning Your Personal Brand Communications 197

Part IV: Controlling Your Brand Ecosystem 211

Chapter 12: Fashioning Your Image to Match Your Personal Brand 213

Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment 233

Chapter 14: Focusing on Special Populations 251

Chapter 15: Building and Nurturing Your Network 271

Chapter 16: Personal Branding in the Workplace 287

Part V: The Part of Tens 305

Chapter 17: Ten Key Benefits of Personal Branding 307

Chapter 18: Ten Ways You Can Sink Your Brand 311

Chapter 19: Ten Ways to Demonstrate Your Brand 315

Chapter 20: Ten Things You Can Do to Continue to Build Your Brand 321

Index 325

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Personal Branding for Dummies 5 out of 5 based on 0 ratings. 4 reviews.
MeganFitzgerald More than 1 year ago
Susan has done a fantastic job with the book Personal Branding for Dummies. She provides a comprehensive explanation of what branding is and how to build your brand on and offline for short and long term professional success. She's included a wide array of resources, tools and case studies to help the reader understand important concepts and then put them into action. Her approach to the book was very on-brand for Susan and highly collaborative - there were 22 expert contributors. Susan has succeeded at presenting new and powerful ideas in clear and insightful way and making a sometimes overwhelming process accessible and actionable. A definite read for anyone interested in using personal branding to drive their career success.
RandiBussin More than 1 year ago
As a Career Reinvention Coach and Personal Branding Strategist I look for books and exercises that will help my clients achieve their goals. With Personal Branding for Dummies I have found the perfect book to use that explains the process of personal branding. This book is content rich and a pleasure to read. What I especially enjoy about this book is that you can open it to any section and walk away with a piece of wisdom. Personal Branding for Dummies has made it to the top of my recommended reading list. Randi Bussin
RobinSFox More than 1 year ago
Even though more than a score of personal branding experts contributed to Personal Branding for Dummies, you should know that its primary author Susan Chritton, a long time career coach, has the personal branding training and experience to tackle the subject as sole author. What makes this book extraordinary, though, is that Chritton reached out to these additional experts anyway, knowing it would make the book all the more useful for readers. Chritton then wove that collective wisdom seamlessly as a single voice, easy to read and offering useful exercises and actionable tips for anyone looking to better understand, communicate and amplify their personal brand. The result is a must have personal branding resource.
RachelGogos More than 1 year ago
Have you been wondering what personal branding really is? Trying to figure out what yours is and how to develop it? IF yes, then run to the store, don't walk, to get the latest book in the Dummies series," Personal Branding for Dummies." This book is a must-read for anyone who wants to better understand what their personal brand is, identify their brand attributes, develop a personal marketing plan that will help them portray themselves authentically and then how to actually implement it. It's full of actionable steps that you can take on your own or, you can partner with friend to bounce ideas off of. The book also serves as a compilation of some of the best and brightest that are practicing and preaching personal branding. There is no other book on the market that includes tips and tools from other niche experts, wrapped up into one book, yet presented thoroughly and clearly with Susan Chritton's expertise and guidance. As a book contributor I couldn’t be more proud of the final product. As a personal brand strategist I will absolutely recommend this to all my clients. It’s truly the modern day personal branding bible.