The conceit of this book is that the highly condensed information within will supplant a formal MBA program. To the contrary, it is best suited as a primer for those considering a business degree. With 226 single-page entries covering everything from profit margin to counterparty risk, this book reads like a wordy page-a-day calendar. A reader who stays engaged through the end would not be ready for the executive suite but would probably find business school an appealing prospect. That's not to imply the text is dry. Kaufman, who bills himself as an independent business educator, provides explanations that are clear, concise, and very readable. He also uses easily relatable, everyday examples to illustrate the various principles discussed. The span of topics is too broad for a layperson, but no individual subject is delved into deeply enough for a practitioner. VERDICT This is perfect for those pondering whether the world of business is for them. It is a great introduction for students picking a major or career-changers weighing their options. Recommended for high school, undergrad, and public library collections.—Robert Perret, Univ. of Idaho, Moscow
"I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman."
-David Allen, author of Getting Things Done
"File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business."
-Seth Godin, author of Linchpin
"No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game."
-Kevin Kelly, founding executive editor, Wired, and author of What Technology Wants
"A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way."
-Ali Safa vi, executive director of international sales and distribution, The Walt Disney Company
"An absolutely amazing book! I'm highly recommending this to all creative types, for the best overview of the modern business mind-set they need."
-Derek Sivers, founder, CD Baby, sivers.org
"Josh has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended."
-Ben Casnocha, author of My Start-Up Life
"An enterprising and thrifty way to hack business school. This is a fantastic resource for motivated autodidacts looking to get into business."
-Gina Trapani, founding editor, Lifehacker.com, and author of Upgrade Your Life