ISBN-10:
1567205585
ISBN-13:
9781567205589
Pub. Date:
11/30/2002
Publisher:
ABC-CLIO, Incorporated
Personality Continuum and Consumer Behavior

Personality Continuum and Consumer Behavior

by Paul J. Albanese

Hardcover

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Product Details

ISBN-13: 9781567205589
Publisher: ABC-CLIO, Incorporated
Publication date: 11/30/2002
Pages: 392
Product dimensions: 6.00(w) x 9.00(h) x 1.00(d)

About the Author

PAUL J. ALBANESE is Assistant Professor of Marketing at Kent State University. An economist by training, he has spent the past 20 years researching personality and consumer behavior.

Table of Contents

Preface

Inside Economic Man

Introduction

Personality In Behavioral Economics, Marketing, Trait Theory in Psychology, and Organizational Behavior

Shrinking Economic Man

Individual Pursuit of Self Interest and the Social Basis of Individual Behavior

The Historical Misinterpretation of Adam Smith's Exquisite View of Human Nature

Object Relations Theory of Personality

Superego and the Origins of Object Relations Theory

The Crossroads

Normal Personality Development

The Normal Consumer: Rational Economic Man, Mutatis Mutandis

The Basic Fault: Failure to Achieve the Integration of Whole Object Relations

Comparative Analysis of Personality Organizations

W. R. D. Fairbairn, The Schizoid Personality Organization, and British Object Relations Theory

Otto F. Kernberg, The Borderline Personality Organization, and American Object Relations Theory

Portrait of the Narcissistic Personality Organizations

An Expanded Comparative Analysis of Personality Organizations

Toward a Human Understanding of Consumer Behavior

The Dark Side of Consumer Behavior

Expanded Economic Analysis of Consumer Behavior

Relentless Individual Pursuit of Self Interest in America

Epilogue

References

Index

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