Perspectives on Marketing Management, 1991

Perspectives on Marketing Management, 1991



Product Details

ISBN-13: 9780471928584
Publisher: Wiley
Publication date: 02/20/1991
Series: Perspectives on Marketing Management Series , #1
Pages: 304
Product dimensions: 6.19(w) x 9.29(h) x 0.85(d)

Table of Contents

The Contribution of Marketing to Competitive Success (A. Kheir-El-Din).

Putting the Management Into Marketing Mangement (D. Brownlie).

Pricing: Theory and Evidence—A Literature Review (A. Diamantopoulos).

Product Policy: Perspectives on Success (P. Snelson & S. Hart).

Managing the Mix in Europe (P. Fifield).



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