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SAGE Publications
Persuasion: Theory and Research / Edition 2

Persuasion: Theory and Research / Edition 2

by Daniel J. O'Keefe
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  • Product Details

    ISBN-13: 2900761925391
    Publisher: SAGE Publications
    Publication date: 01/24/2002
    Edition description: Second Edition
    Pages: 384
    Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

    About the Author

    Daniel J. O’Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois. He has received the National Communication Association’s Charles Woolbert Research Award, its Golden Anniversary Monograph Award, its Rhetorical and Communication Theory Division Distinguished Scholar Award, and its Health Communication Division Article of the Year Award, the International Communication Association’s Best Article Award and its Division 1 John E. Hunter Meta-Analysis Award, the International Society for the Study of Argumentation’s Distinguished Research Award, the American Forensic Association’s Daniel Rohrer Memorial Research Award, and teaching awards from Northwestern University, the University of Illinois, and the Central States Communication Association.

    Table of Contents


    1. Persuasion, Attitudes, and Actions

    2. Functional Approaches to Attitude

    3. Belief-Based Models of Attitude

    4. Cognitive Dissonance Theory

    5. Theories of Behavioral Intention

    6. Elaboration Likelihood Model

    7. The Study of Persuasive Effects

    8. Source Factors

    9. Message Factors

    10. Receiver and Context Factors


    Author Index

    Subject Index

    About the Author

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