Persuasion Engineering

Persuasion Engineering

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Persuasion Engineering 3.7 out of 5 based on 0 ratings. 3 reviews.
Guest More than 1 year ago
Don't read this until you have a firm understanding of both NLP and Ericksonian Hypnotherapy. This is Bandler's most advanced book yet. If you don't know the difference between a conversational postulate and a selectional restriction violation, this book is not for you. If you are one of those people, read Bandler's 'Trance-Formations' and 'Using your Brain for a Change' before you even THINK of reading this book. By the way, this is straight Bandler, I don't know who this La Valle guy is.
Guest More than 1 year ago
I went bye the persuasion engineering bookstoore and did see the book in the corner of my eye. What is this? a new sales book again, hump I started reading it and found something strange here, a book thats like a live seminar. Where many have problems with normal salespeople is beacuse the salesperson creates a bad feeling in the customer and there 4 dont get referals. What Bandler and La valle have done here is the next genereation of sales of how the sale should be in the salesperson and in the customer in creating good feelings for the benefit of both. Pretend you are on a movie and enjoy the seminar presented, hey it could get your sales up dramaticly... And all the words in the book mean sometimes many things and not the just the written one. Great book the best I have read in sales and get a way of how to do sales and feel good in the process. Rob
Guest More than 1 year ago
This is basically a seminar transcript. However, unlike Using Your Brain and Trance-formations, which were edited for style by the Andreas' this one doesn't work. I've listened to RB on audio tape, and the analogue markings, and voice tonality are 50% of the information presented. This doesn't exist here. Also included are many distractions that add nothing of value to the main text.