ISBN-10:
0075538199
ISBN-13:
9780075538196
Pub. Date:
01/01/1986
Publisher:
McGraw-Hill Higher Education
Persuasion: Understanding,Practice,and Analysis / Edition 2

Persuasion: Understanding,Practice,and Analysis / Edition 2

by Herbert W. Simons

Hardcover

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Overview

This classic,research-based persuasion text has been revised and updated to incorporate current perspectives,research,and applications. The role of persuasion in society is explored through a wide variety of persuasive messages,including persuasive campaigns,social conflict,advertising,interpersonal relations,and many others. Both conflict and nonconflict situations are discussed.

Product Details

ISBN-13: 9780075538196
Publisher: McGraw-Hill Higher Education
Publication date: 01/01/1986
Edition description: 2nd ed
Pages: 400

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