Persuasion: Understanding,Practice,and Analysis / Edition 2 available in Hardcover
- Pub. Date:
- McGraw-Hill Higher Education
This classic,research-based persuasion text has been revised and updated to incorporate current perspectives,research,and applications. The role of persuasion in society is explored through a wide variety of persuasive messages,including persuasive campaigns,social conflict,advertising,interpersonal relations,and many others. Both conflict and nonconflict situations are discussed.