The secrets to persuading anyone, at work and in life, from a top communication strategist.
In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the artand scienceof persuasion to move forward.
So, how do you change someone's mindor at least advance the conversationwhen everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.
Among the counterintuitive secrets you'll learn:
* It's not enough to understand the person you're talking toyou must truly empathize with them (yes, even them).
* Logic alone doesn't work. Stories and emotions are what move us most.
* When communicating in a crisis, our first instinct is almost always wrong.
Filled with deeply researched insights into how we make upand changeour minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.
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In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the artand scienceof persuasion to move forward.
So, how do you change someone's mindor at least advance the conversationwhen everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.
Among the counterintuitive secrets you'll learn:
* It's not enough to understand the person you're talking toyou must truly empathize with them (yes, even them).
* Logic alone doesn't work. Stories and emotions are what move us most.
* When communicating in a crisis, our first instinct is almost always wrong.
Filled with deeply researched insights into how we make upand changeour minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.
Persuasion: Convincing Others When Facts Don't Seem to Matter
The secrets to persuading anyone, at work and in life, from a top communication strategist.
In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the artand scienceof persuasion to move forward.
So, how do you change someone's mindor at least advance the conversationwhen everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.
Among the counterintuitive secrets you'll learn:
* It's not enough to understand the person you're talking toyou must truly empathize with them (yes, even them).
* Logic alone doesn't work. Stories and emotions are what move us most.
* When communicating in a crisis, our first instinct is almost always wrong.
Filled with deeply researched insights into how we make upand changeour minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.
In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the artand scienceof persuasion to move forward.
So, how do you change someone's mindor at least advance the conversationwhen everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.
Among the counterintuitive secrets you'll learn:
* It's not enough to understand the person you're talking toyou must truly empathize with them (yes, even them).
* Logic alone doesn't work. Stories and emotions are what move us most.
* When communicating in a crisis, our first instinct is almost always wrong.
Filled with deeply researched insights into how we make upand changeour minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.
24.0
In Stock
5
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Persuasion: Convincing Others When Facts Don't Seem to Matter
272
Persuasion: Convincing Others When Facts Don't Seem to Matter
272
24.0
In Stock
Product Details
ISBN-13: | 9780143133483 |
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Publisher: | Penguin Publishing Group |
Publication date: | 09/01/2020 |
Pages: | 272 |
Product dimensions: | 5.40(w) x 8.20(h) x 0.80(d) |
About the Author
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