Petrol Retailing within a Global Context / Edition 1

Petrol Retailing within a Global Context / Edition 1

ISBN-10:
1861562438
ISBN-13:
9781861562432
Pub. Date:
05/30/2003
Publisher:
Wiley

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Overview

Petrol Retailing within a Global Context / Edition 1

The UK fuel retailing market is highly competitive and is also the subject of constant regulatory, media and public scrutiny. It serves as a model of a market that is not to be envied, and is of interest to oil companies throughout the world and also to other industries - if only to avoid its pitfalls. While remaining true to the facts, the general approach of the book is to show that oil companies have not addressed the real problems that are facing them but the problems that they think they ought to be facing. The book is a must for oil company executives throughout the world involved in strategy planning. Readers of this book need not have any specific knowledge of petroleum products but it is assumed that they have some knowledge of basic business and marketing principles.

Product Details

ISBN-13: 9781861562432
Publisher: Wiley
Publication date: 05/30/2003
Pages: 150
Product dimensions: 7.87(w) x 9.84(h) x 0.59(d)

Table of Contents

1 Shaping of The Industry.

2 The Customer.

3 Defining The Business.

4 Fuel Quality.

5 Forecourt Design and Network.

6 The Pump.

7 The Shop.

8 Payment.

9 petrol Prices.

10 Promotion.

11 Regulatory Issues.

12 People.

13 New Competitors.

14 the Future.

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