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Paperback

$16.95
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Available for Pre-Order. This item will be available on September 3, 2019

Product Details

ISBN-13: 9781593765644
Publisher: Soft Skull Press, Inc.
Publication date: 09/03/2019
Pages: 224
Product dimensions: 5.50(w) x 8.25(h) x (d)

About the Author

JORDAN CASTRO is the editor of New York Tyrant magazine and the author of two books of poetry, Young Americans and if i really wanted to feel happy i'd feel happy already. His writing has appeared in Tin House, Muumuu House, Juked, New World Writing, Hobart, and other publications. He is from Cleveland, Ohio.

Interviews

Marketing

  • Specialty promotional Instagram account in the vein of @insideauthorsfridges and @mothersbefore, to feature writers’ pets and create buzz for the anthology
  • Social media buzz and preorder campaign featuring contributor pet photos and drawings, staff pet photos, photos of influential pets with the book, bookstore animals, and more
  • Seeking promotional partnership and placement with pet-related subscription box company, such as BarkBox
  • Social media influencer campaign to famous pets, such as Choupette Lagerfeld, Brimley Cat, and Teddy the Shetland, as well as to celebrities known for their love of pets and animals
  • Targeted bookseller mailing to fans of contributing authors and an interest in similar collections
  • ARCs available at ALA Midwinter and AWP


    Publicity

  • Placing previously unpublished samples from anthology in publications such as Electric Literature, The Rumpus, and Literary Hub
  • Targeted publicity outreach for features in animal-focused publications, such as The Bark and Catster, and other media platforms with an animal focus, such as the Can I Pet Your Dog? podcast
  • Targeting major literary outlets and other animal-related publications for feature in holiday gift guides
  • Sending early review galleys to members of the media who have demonstrated Soft Skull support in the past, including editors at NYLON, Brooklyn, and Vol. 1 Brooklyn, as well as early galleys to those who have positively reviewed contributors’ other works
  • Pitching original essay about what is currently missing from pet literature by editor Jordan Castro
  • Placement of photo essay featuring all contributors with each of their pets for major outlet such as BuzzFeed prior to publication