ISBN-10:
157491118X
ISBN-13:
9781574911183
Pub. Date:
10/01/2001
Publisher:
Taylor & Francis
Pharmaceutical Marketing: A Practical Guide / Edition 1

Pharmaceutical Marketing: A Practical Guide / Edition 1

by Dimitris Dogramatzis, Steven Strauss
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Product Details

ISBN-13: 9781574911183
Publisher: Taylor & Francis
Publication date: 10/01/2001
Edition description: New Edition
Pages: 400
Product dimensions: 7.00(w) x 10.00(h) x 0.88(d)

Table of Contents

The Pharmaceutical Market. Marketing Strategy. Distribution Strategy. Pricing Strategy. Forecasting, Planning, Evaluating. Communications Strategy.

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