Do you find yourself saying things like, “I love to coach, but I hate to sell,” or “I’m a great coach, but I struggle to find new clients?” You may have said them yourself, or heard others say the same things. You love what you do, but you dislike the business aspect of it. When you engage in a profession for passion and purpose you often don’t realize that marketing yourself and your services is part of that business. If you’re missing this key component, however, then you’re unable to do the part you actually love. Many individuals who are self-employed in the service industry, such as coaches and consultants, find themselves stymied by the process of marketing and the perception of selling. That’s not what you were trained to do, yet it has become a vital part of your career.
The purpose of Picture Frame Marketing™ is to shine the spotlight on YOU as the outstanding coach that you are. There are multitudes of people out there who are waiting to benefit from your expertise, dedication, and passion. Reaching your full potential as a coach means finding and connecting with these individuals. Of course there are plenty of ways you can connect through social media, websites, and other internet outlets. While I can teach you this as well, the point of Picture Frame Marketing™ is to be different; to make you truly stand out!
Here’s the thing … You can follow the typical techniques for promoting your business, which may prove successful for you. The point is not to follow the crowd, though – it’s to stand out from the crowd! You don’t want to get lost in all the marketing noise; to be another body shuffling along through the online marketing avenues and paid advertising venues. You want to stand outside of the parade, where others can actually see you. This means using different methods and communicating in a unique way that turns the spotlight to YOU. How does Picture Frame Marketing™ help you do this? We combine the newest technology for instant and automated communication with one of the oldest methods of connection (aside from the human voice).
After twenty-five years in the coaching profession, intermingled with eight years of marketing “things” versus “services,” I decided that it was time to write this guide book. Rather, I felt that I was required to write this book. YOU understand better than anyone that coaching is a profession submerged in the service of others. Coaches wear many hats: motivators, speakers, listeners, analyzers, and therapists. We perform many duties for the purpose of achieving one goal: helping people prosper in their lives.
Picture Frame Marketing™ will help you reach more people who are waiting for you to help them.