Picturing Berkeley: A Postcard History

Picturing Berkeley: A Postcard History


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Product Details

ISBN-13: 9780970667618
Publisher: Berkeley Architectural Heritage Association
Publication date: 11/28/2002

About the Author

Burl Willes has written numerous travel books, including Undiscovered Islands of the Caribbean and Undiscovered Islands of the Mediterranean (with co-author Linda Lancione Moyer). His book Tales from the Elmwood, A Community Memory received the Governor's Award for Historic Preservation in 2001 and Picturing Berkeley, A Postcard History earned an Award of Excellence in 2003. He lives in Berkeley.




Read an Excerpt


It is difficult to imagine today just how popular postcards were at the beginning of the twentieth century. Priced at a penny each, the picture postcard was bright, attractive, and an easy form of communication. A postcard sent in the morning mail could arrive that same day in the afternoon mail delivery.
By 1908, every town in American large enough to have a Main Street was pictured in postcards. That year, 677 million postcards were mailed in the United States, yet the population was only 88 million!
In Berkeley, however, there was more to photograph than its main street, Shattuck Avenue. The new University, the first in the West, was a great tourist attraction. The postcard possibilities were almost unlimited. When the Greek Theater opened in 1903, it was difficult to keep up with the demand for scens of the new amphitheater....

When Ken Cardwell and I first decided to do a book on Berkeley postcards, we envisioned a small, simple book highlighting perhaps a hundred cards from the Berkeley Historical Society collection. The project became larger and grander when Sarah Wikander enthusiastically offered to let us use her collection of 1,600 Berkeley postcards. For the first time we saw many new scenes from Berkeley's past, and we knew then that we had a treasure to share and document.

Table of Contents


The History of the Picture Postcard

The City Beautiful

Downtown--the Heart of the City

Ask Mr. Sadler

Picturing the University of California

Athens of the West

City of Homes and Neighborhoods

City in Ashes

Greetings from Berkeley

The Other Side

Publishers of Berkeley Postcards

A Brief History of Berkeley



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