Pitch Perfect: How to Say It Right the First Time, Every Time

Pitch Perfect: How to Say It Right the First Time, Every Time

by Bill McGowan


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Pitch Perfect: How to Say It Right the First Time, Every Time by Bill McGowan

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com.

Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.

Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.

Product Details

ISBN-13: 9780062273222
Publisher: HarperCollins Publishers
Publication date: 04/01/2014
Pages: 288
Sales rank: 543,065
Product dimensions: 6.30(w) x 9.10(h) x 1.20(d)

About the Author

Benjamin Graham (1894-1976) was perhaps the most influential investor of all time. His books are classics, with The Intelligent Investor and Security Analysis more popular than ever. His life and work have been inspiration for many of today's most successful businesspeople worldwide, including Warren Buffett.

Table of Contents

Acknowledgments ix

Introduction 1

1 The Language of Success 11

2 The Principles of Persuasion 28

3 The Headline Principle 46

4 The Scorsese Principle 62

5 The Pasta-Sauce Principle 79

6 The No-Tailgating Principle 90

7 The Conviction Principle 104

8 The Curiosity Principle 135

9 The Draper Principle 158

10 How to Think on Your Feet 170

11 The Seven Principles at Work 196

12 The Seven Principles at Home 245

13 The Seven Principles and You 263

Glossary 265

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Pitch Perfect: How to Say It Right the First Time, Every Time 4 out of 5 based on 0 ratings. 1 reviews.
iAMjacksID More than 1 year ago
Pitch Perfect is my first reading venture into the world of business. I’m starting college in the fall, as a business major, and wanted to get some insight into the field I have chosen. I began searching for the best business books and this one seemed to be highly recommended. I started with it to learn the ways of the corporate world. Inside, I found more than I expected. Bill has accomplished a lot as a communications coach. Pitch Perfect is a solid source for learning to speak efficiently in any scenario. Whether it’s public speaking or catching up with an old friend, this book has you covered. I would definitely recommend it to anyone that struggles with job interviews, giving a presentation, or just looking to improve their overall talent as a speaker.