ISBN-10:
1579223338
ISBN-13:
9781579223335
Pub. Date:
06/28/2010
Publisher:
Stylus Publishing, LLC
Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders

Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders

by William Tyson, Robert Zemsky

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Product Details

ISBN-13: 9781579223335
Publisher: Stylus Publishing, LLC
Publication date: 06/28/2010
Edition description: New Edition
Pages: 256
Sales rank: 898,479
Product dimensions: 6.00(w) x 8.90(h) x 0.70(d)

About the Author

William Tyson is owner of Morrison & Tyson Communications (MTC), a national media relations firm that serves colleges, universities, policy institutes, and foundations. Much of the company’s work focuses on advancing new research and issues of higher education cost, quality, access, and student success. National media also call upon MTC for its expert sources as they develop their stories and report the news.

As a leading consultant in communications strategy development and media relations for nearly 30 years, Tyson has worked with the National Survey of Student Engagement; Community College Survey of Student Engagement; National Center for Public Policy and Higher Education in the release of their 50-state report card on higher education, Measuring Up; Ford Foundation International Fellowships Program; Pew Charitable Trusts Early Education project; Institute for Research on Higher Education at the University of Pennsylvania; and The Carnegie Foundation for the Advancement of Teaching. In addition, he has provided national media consulting to well over a hundred colleges and universities.

Tyson is a founding board member of the National Survey of Student Engagement and also served on the board of the American Association for Higher Education and as an advisory member to the Institute of Higher Education Policy’s Building Engagement and Attainment of Minority Students.

Morrison & Tyson Web site: www.morrisonandtyson.com

Robert Zemsky

Table of Contents

Acknowledgements
Foreword
1) Telling Your Story: Is It a Good Report If It’s Not Read?
2) How Media Works
3) Getting Started: Keeping on Top of the News
4) Developing a Media Strategy: Prioritizing the Media
5) Presenting Your Story in Writing
6) Calling the Media
7) Media Sessions
8) Resources for Contacting Media
9) Presenting New Research Findings
10) When a Reporter Calls
11) The Media Interview
12) Radio and Television Interviews
13) Opinion Articles
14) Letters to the Editor
15) Speeches
16) Book Promotion
17) Web 2.0 and Beyond
Conclusion
Appendix A: Selected Major Television and Radio Programs That Use Guest Interviews
Appendix B: Canadian Media
Appendix C: British Media
Index

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Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders 5 out of 5 based on 0 ratings. 6 reviews.
sarahtschiggfrie More than 1 year ago
I've been in media relations for five years and I wish Bill Tyson had written this book five years ago. It gives media relations professionals the oversight and the specifics they need to succeed, including in the new social media.I'm keeping it handy as a constant reference and I recommend it to any media relations person, whether just starting out or experienced.
JimGrout More than 1 year ago
As a small non-profit that has struggled with our media efforts over the years, Pitch Perfect, offers a wonderful road map to helping us find our way. The chapter on social media was particularly helpful in improving our understanding of how to best use this media resource to promote the work of our educational organization. Three cheers to Bill Tyson and his wonderful work. Jim Grout Director High 5 Adventure Learning Center 130 Austine Drive Brattleboro, VT 05301 www.high5adventure.org
TeriRizvi More than 1 year ago
Bill Tyson knows that media relations is both a science and an art - with a dash of common sense. His insightful book offers a time-honored approach to successfully pitching higher education stories to the mainstream media in a way that secures coverage and, more importantly, resonates with the public. This is a must-read for professors and administrators on college campuses.
Anonymous More than 1 year ago
Pitch Perfect captures that concept of offering ideas to the media (pitching) beautifully. The author clearly knows how to be smart, but diplomatic in dealing with the press. And his results over many years in the PR business have earned him huge admiration from scores of America's top colleges and universities. Author William Tyson gives step by step guidance of enormous practical benefit to those new in the field and to those who have years of experience working to get the attention of the media. And he is fully on top of the changing climate in the media providing excellent approaches to Facebook, Twitter, You Tube and the rest. An excellent office tool.
DonHale More than 1 year ago
Bill Tyson has done professionals in the media relations business a great favor by compiling his many years of experience in this outstanding book. Veterans of the media relations field will learn some new tricks. People just getting into the field will find it is required reading. This work is loaded with information as well as Bill's invaluable insights, ideas and perspectives on how to succeed in a very tough business. This is a "must-have" book from a pro's pro for public relations people in media relations.
JGHanna More than 1 year ago
Although this A-to-Z guide is aimed at inhabitants of the Ivory Tower, the practical lessons on every page can be used by anyone who wants to have productive, professional relations with media. The tools of the trade have changed with the advent of Twitter, blogs and Facebook, all of which Mr. Tyson addresses, but the basics are the same, and Pitch Perfect takes readers through the process one step at a time. Media, too, ought to appreciate that people who pay attention to what is said here won't be wasting their time with pitches that are wide of the plate.