Pitching Ideas: Make People Fall in Love with your Ideas

Pitching Ideas: Make People Fall in Love with your Ideas

by Jeroen van Geel


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Product Details

ISBN-13: 9789063694869
Publisher: BIS Publishers
Publication date: 06/05/2018
Pages: 152
Product dimensions: 5.70(w) x 8.30(h) x (d)
Age Range: 18 Years

About the Author

Jeroen van Geel has many years of experience in the field as an innovator, designer and strategist. He is an international speaker and writer on the field of UX, design and has a great interest in the world of brand personality. He has helped push forward many design projects, ranging from the award-winning smart projector Beam to the innovative automated border control systems at Schiphol Airport. His goal is to return a bit of wonder into the world, even if it is just for himself.

Table of Contents

1 We All Pitch

2 Define the Goal
How to formulate a clear goal, which can give you focus in convincing others.

2 Develop the Idea
How to capture the idea so you grasp its core?

3 Who to Convince
Who are the people you will pitch to? What do they think and how will they take your ideas into consideration? Which types of people can we define and how can you handle these different people?

4 Build the Pitch
With all the gained knowledge from chapter 2 to 4, we will start building the pitch.

5. Deliver the Pitch
The moment of truth. A chapter full of observations and choices, from choosing the right position on the table to incorporating 'spontaneous' subjects or handling feedback.

In alle voorbeelden gebruik ik creatieve voorbeelden en bij het omschrijven van de stereotypen gaat het om art directors, programmeurs, project managers, C-level mensen, etc. Hierdoor is de context voor creatieven zeer duidelijk, maar ik denk dat het andere doelgroepen absoluut niet uitsluit.

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