Pitching ideas is one of the most underrated practices in organisations. From convincing a colleague to do something differently, to persuading a customer to back a new concept; influencing others is a crucial creative skill.
In this book you’ll learn how to get buy-in from others, and discover more about how to:
• Define the goal you want to reach.
• Grab the core of the idea you have.
• Understand who you need to convince to reach your goal.
• Prepare yourself for the pitch.
• Deliver the pitch.
Whether you find pitching a struggle or you just want to brush up on your technique, this book is for you!
|Product dimensions:||5.70(w) x 8.30(h) x (d)|
|Age Range:||18 Years|
About the Author
Table of Contents1 We All Pitch
2 Define the Goal
How to formulate a clear goal, which can give you focus in convincing others.
2 Develop the Idea
How to capture the idea so you grasp its core?
3 Who to Convince
Who are the people you will pitch to? What do they think and how will they take your ideas into consideration? Which types of people can we define and how can you handle these different people?
4 Build the Pitch
With all the gained knowledge from chapter 2 to 4, we will start building the pitch.
5. Deliver the Pitch
The moment of truth. A chapter full of observations and choices, from choosing the right position on the table to incorporating 'spontaneous' subjects or handling feedback.
In alle voorbeelden gebruik ik creatieve voorbeelden en bij het omschrijven van de stereotypen gaat het om art directors, programmeurs, project managers, C-level mensen, etc. Hierdoor is de context voor creatieven zeer duidelijk, maar ik denk dat het andere doelgroepen absoluut niet uitsluit.