Place Branding through Phases of the Image: Balancing Image and Substance

Place Branding through Phases of the Image: Balancing Image and Substance

by S. Zavattaro

Paperback(1st ed. 2014)

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Product Details

ISBN-13: 9781349483983
Publisher: Palgrave Macmillan US
Publication date: 08/07/2014
Edition description: 1st ed. 2014
Pages: 185
Product dimensions: 5.51(w) x 8.50(h) x (d)

About the Author

Staci M. Zavattaro is Assistant Professor of Public Administration at Mississippi State University, USA.

Table of Contents

1. Utilizing Philosophy in Place Branding 2. Laying the Foundations 3. Putting it All Together: The Framework 4. Examples in Practice 5. Implications of the Framework 6. A Guide for Managers

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