ISBN-10:
0132610434
ISBN-13:
9780132610438
Pub. Date:
01/21/2014
Publisher:
Pearson
Planning and Management of Meetings, Expositions, Events and Conventions / Edition 1

Planning and Management of Meetings, Expositions, Events and Conventions / Edition 1

by George G. Fenich Ph.D.

Hardcover

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Product Details

ISBN-13: 9780132610438
Publisher: Pearson
Publication date: 01/21/2014
Edition description: New Edition
Pages: 240
Sales rank: 1,058,501
Product dimensions: 8.50(w) x 11.00(h) x 0.50(d)

Table of Contents

1 Introduction

2 Strategic Planning in Meetings, Expositions, Events and Conventions

3 Meetings and Events as Complex Projects

4 Risk Management for Meetings, Expositions, Events and Conventions

5 Stakeholder Management

6 Accounting and Financial Planning

7 Event Program Planning

8 Planning and Designing the Environment

9 Site Planning

10 Food and Beverage Planning

11 Marketing

12 Promotions Planning

13 Sales Initiatives in the Meetings and Events Industry

14 Epilogue

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