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Planning and Managing Public Relations Campaigns
     

Planning and Managing Public Relations Campaigns

by Anne Gregory
 

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of "Planning and Managing Public Relations Campaigns" provides a blueprint for all practitioners. It describes how to initiate and manage the

Overview

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of "Planning and Managing Public Relations Campaigns" provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a program in a structured way to benefit both the organization and its clients.

Product Details

ISBN-13:
9780749429911
Publisher:
Kogan Page, Ltd.
Publication date:
01/28/2001
Series:
PR in Practice Series
Edition description:
2nd ed.
Pages:
184
Product dimensions:
6.07(w) x 9.23(h) x 0.57(d)

Related Subjects

Meet the Author

Professor Anne Gregory is the UK's only full-time professor of public relations and a leading international academic. She is Director of the Centre for Public Relations Studies in the Faculty of Business and Law at Leeds Metropolitan University. Before becoming an academic, Anne spent many years in public relations practice and has experience at a senior level both in-house and in consultancy. She remains involved in consultancy work and is adviser at board level to a number of large organizations. Anne is series editor for the PR in Practice books and author of Public Relations in Practice in this series (also published by Kogan Page).

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