Planning, Developing, and Marketing Successful Web Sites / Edition 1

Planning, Developing, and Marketing Successful Web Sites / Edition 1

by Jason I. Miletsky
Pub. Date:
Cengage Learning

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Planning, Developing, and Marketing Successful Web Sites / Edition 1

If you are an E-Commerce entrepreneur, this is the book that you'll want your technical staff to read before creating your Web Site. This book provides future developers and designers information on how to think about creating a successful Web Site. In terms of the physical site and its role in the overall success of the dot-com business, it urges readers to think about their business as a complex program that responds to the needs of the customer who contact it over the Web. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing. Managing and Marketing a Successful Web Site is for the programmer or developer who is serious about exploring the nature of a successful Web Site.

Product Details

ISBN-13: 9780619035631
Publisher: Cengage Learning
Publication date: 05/28/2002
Edition description: New Edition
Pages: 424
Product dimensions: 7.20(w) x 9.20(h) x 0.90(d)

Table of Contents

1. The Web Economy's Wild Ride 2. Types of Web Sites 3. Planning the Site 4. Revenue and Advertising 5. The Team: People Who Make the Site Happen 6. Organizing You Web Site with Navigation and Inline Graphics 7. Testing Your Site for Maximum Performance 8. Developing and Understanding the Brand 9. Making Your Site Sticky 10. Marketing Strategies for Web Sites 11. More on Marketing: PR and Nontraditional Promotions 12. Customer Service and Pulling it all Together

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