Play And Pay

Play And Pay

by Ryan Jones


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Student-athletes are an integral part of all universities successes during their time as a student. However, once they graduate they are often asked to financially contribute back to their alma mater in a variety of ways. This work takes a closer look at how former student-athletes at the University of North Carolina financially contributed to university and departmental fundraising efforts, and to athletics specifically, and why they give in such a manner. Strategies will be discussed to improve communication and fundraising efforts with this group, as a strong relationship between universities and former student-athletes is beneficial to all parties involved.

Product Details

ISBN-13: 9783639102765
Publisher: VDM Verlag
Publication date: 12/21/2008
Pages: 84
Product dimensions: 6.00(w) x 9.00(h) x 0.17(d)

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