Stephen W. Zucker left criminal defense behind and began building Zucker Sports Management in the mid-1980s after Chicago Bears quarterback, Jim McMahon, asked Steve to be his attorney. Over the next 30+ years, Steve developed his business with clients who also became his friends. In the worlds of football, baseball and basketball, he broke new ground as a tough negotiator, setting salary and signing bonus records. His fertile ideas and talent for marketing also served his clients well. Boldface names in sports and entertainment became synonymous with Zucker Sports Management. Steve names the names and paints the pictures of his meetings with Bears management and others. What he did for his clients' careers is the very substance of Playing Games Is Serious Business.