Ideas and products and messages and behaviors spread faster when they carry your message in a single line or paragraph: a Quote.
To feel the impact a Quote can have, here are three Plenty Quotes from this book:
'Forget the past - the future will give you plenty to worry about. - George Allen, Sr.'
'There are plenty of clever young writers. But there is too much genius, not enough talent. - J. B. Priestley'
'If you must tell me your opinions, tell me what you believe in. I have plenty of doubts of my own. - Johann Wolfgang von Goethe'
Three characteristics—one, contagiousness; two, the fact that little words can have big effects; and three, that insight happens not gradually but at one dramatic moment, using the right profound words—are the same three principles that define how an idea takes off, or a product goes viral.
Of the three, the third, profound, trait… is the most important, because it is the principle that makes sense of the first two and that permits the greatest insight into why some ideas stick, some changes last, some words leave an impression, and others don't.
This book will give you the opportunity to find that right Quote that can change it all.