ISBN-10:
0742529681
ISBN-13:
9780742529687
Pub. Date:
01/15/2004
Publisher:
Rowman & Littlefield Publishers, Inc.
Political Campaign Communication : Principles and Practices / Edition 5

Political Campaign Communication : Principles and Practices / Edition 5

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Product Details

ISBN-13: 9780742529687
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 01/15/2004
Series: Communication, Media, and Politics Series
Edition description: Fifth Edition
Pages: 424
Product dimensions: 6.16(w) x 8.92(h) x 0.93(d)

About the Author

Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor of communication at Miami University of Ohio.

Table of Contents

Part 1 I: Principles of Political Campaign Communication Chapter 2 1 Communication and Political Campaigns: A Prologue Chapter 3 2 Communicative Functions of Political Campaigns Chapter 4 3 Communicative Styles and Strategies of Political Campaigns Chapter 5 4 Communicative Mass Channels of Political Campaigning Chapter 6 5 Communicative Types and Functions of Televised Political Advertising Part 7 II: Practices of Political Campaign Communication Chapter 8 6 Public Speaking in Political Campaigns Chapter 9 7 Recurring Forms of Political Camapign Communication Chapter 10 8 Debates in Political Campaigns Chapter 11 9 Interpersonal Communication in Political Campaigns Chapter 12 10 Advertising in Political Campaigns Chapter 13 11 Political Campaign Communication: An Epilogue

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