Political Campaign Communication : Principles and Practices / Edition 5 available in Paperback
- Pub. Date:
- Rowman & Littlefield Publishers, Inc.
Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle.
About the Author
Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor of communication at Miami University of Ohio.
Table of Contents
Part 1 I: Principles of Political Campaign Communication Chapter 2 1 Communication and Political Campaigns: A Prologue Chapter 3 2 Communicative Functions of Political Campaigns Chapter 4 3 Communicative Styles and Strategies of Political Campaigns Chapter 5 4 Communicative Mass Channels of Political Campaigning Chapter 6 5 Communicative Types and Functions of Televised Political Advertising Part 7 II: Practices of Political Campaign Communication Chapter 8 6 Public Speaking in Political Campaigns Chapter 9 7 Recurring Forms of Political Camapign Communication Chapter 10 8 Debates in Political Campaigns Chapter 11 9 Interpersonal Communication in Political Campaigns Chapter 12 10 Advertising in Political Campaigns Chapter 13 11 Political Campaign Communication: An Epilogue