The book you don't want your opponent to have.
I use The Political Campaign Desk Reference as the basic text in my courses on political campaigning. It's a practical guide that helps my students understand how a winning political campaign is put together. I'm sure many of them will continue to use it after they graduate and start running campaigns of their own
- Terry Grundy, University of Cincinnati
"Urban Lobbying" courses in the School of Planning
"With instruction on how to form the backbone of a strong campaign and how to plan to win, this is the book you don't want your opponent to have. The chapter on fundraising alone will make this book an excellent investment for any candidate or organization"
- Michael P. McNamara, Author
|Publisher:||Outskirts Press, Inc.|
|Edition description:||Older Edition|
|Product dimensions:||6.14(w) x 9.21(h) x 0.44(d)|
Most Helpful Customer Reviews
The author, Michael McNamara, is often what I refer to as the godfather of political campaigns. This book is essential to running the best campaign. The guidance provided will definitely give you an edge over your opponent. A great asset to any campaign!