The Political Campaign Desk Reference

The Political Campaign Desk Reference

by Michael Mcnamara
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Paperback(Older Edition)

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Overview

The Political Campaign Desk Reference by Michael Mcnamara

The book you don't want your opponent to have.

I use The Political Campaign Desk Reference as the basic text in my courses on political campaigning. It's a practical guide that helps my students understand how a winning political campaign is put together. I'm sure many of them will continue to use it after they graduate and start running campaigns of their own

- Terry Grundy, University of Cincinnati

"Urban Lobbying" courses in the School of Planning

"With instruction on how to form the backbone of a strong campaign and how to plan to win, this is the book you don't want your opponent to have. The chapter on fundraising alone will make this book an excellent investment for any candidate or organization"

- Michael P. McNamara, Author

Product Details

ISBN-13: 9781432731953
Publisher: Outskirts Press, Inc.
Publication date: 09/06/2008
Edition description: Older Edition
Pages: 208
Product dimensions: 6.14(w) x 9.21(h) x 0.44(d)

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The Political Campaign Desk Reference 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
The author, Michael McNamara, is often what I refer to as the godfather of political campaigns. This book is essential to running the best campaign. The guidance provided will definitely give you an edge over your opponent. A great asset to any campaign!