Political Marketing and British Politica: The Party's Just Begun

Political Marketing and British Politica: The Party's Just Begun

by Jennifer Lees-Marshment

Paperback

$26.95

Product Details

ISBN-13: 9780719060175
Publisher: Manchester University Press
Publication date: 01/28/2002
Pages: 272
Product dimensions: 6.10(w) x 9.10(h) x 0.80(d)

About the Author

Jennifer Lees-Marshment is Research Fellow at the University of Aberdeen.

Table of Contents

Political Marketing and Political Parties: What Is It All About?
• Thatcher: The Marketing Pioneer
• Labour's Resistance to Political Marketing
• A Triumph of Presentation over the Product: Labour 1983-1987
• The Limited Effect of Limited Marketing: Why Labour Did Not Win in 1992
• The Fall of the Conservatives and the Neglect of Political Marketing
• Blair and the New Labour Design: 1992-1999
• Conclusion: The Party's Just Begun

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