ISBN-10:
0415632072
ISBN-13:
9780415632072
Pub. Date:
07/01/2014
Publisher:
Taylor & Francis
Political Marketing: Principles and Applications / Edition 2

Political Marketing: Principles and Applications / Edition 2

by Jennifer Lees-Marshment

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Product Details

ISBN-13: 9780415632072
Publisher: Taylor & Francis
Publication date: 07/01/2014
Edition description: Revised
Pages: 290
Sales rank: 884,624
Product dimensions: 6.75(w) x 9.75(h) x 0.80(d)

About the Author

Jennifer Lees-Marshment (Auckland University) is an international expert in political marketing. She is an author/editor of 11 books, including Global Political Marketing (Routledge, 2010), The Political Marketing Game (Palgrave Macmillan, 2011), Political Marketing in Canada (UBC, 2012) and The Routledge Handbook of Political Marketing (2012) and Political Marketing in the US (Routledge 2014). Her research interests include political marketing, consultation, leadership and governance.

Table of Contents

1. Introduction to Political Marketing 2. Political Strategy 3. Political Market Research 4. Political Branding 5. Internal Political Marketing 6. Static Political Marketing Communication 7. Relational and Interactive Political Marketing Communication 8. Political Delivery Marketing 9. Political Marketing and Democracy

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