Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public

Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public

by John H. Parmelee, Shannon L. Bichard

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Product Details

ISBN-13: 9780739165010
Publisher: Lexington Books
Publication date: 02/16/2013
Series: Lexington Studies in Political Communication Series
Pages: 256
Product dimensions: 8.80(w) x 5.90(h) x 0.90(d)

About the Author

John H. Parmelee is associate professor of communication at the University of North Florida. Shannon L. Bichard is associate professor in the College of Mass Communications at Texas Tech University.

Table of Contents

Acknowledgments
Chapter One: Introduction: The Importance of Twitter in Politics
Chapter Two: Why People Use Twitter for Politics: The Uses and Gratifications of Following Political Leaders' Tweets
Chapter Three: The Impact of Political Tweets When Used as Word-of-Mouth Communication
Chapter Four: Is Following Political Leaders Good for Democracy? Examining Political Twitter Use, Selective Exposure, and Selective Avoidance
Chapter Five: In their Own Words: Exploring the Roles and Value of Political Twitter Use in Followers' Lives
Chapter Six: Tweets on the Campaign Trail: An Analysis of Frames Used in 2010 Campaign Tweets
Conclusion: How Twitter Influences the Relationship between Political Leaders and the Public
Bibliography
Index
About the Authors

What People are Saying About This

Tom Johnson

It may seem odd to say that a book examining the political uses of a technology that has only existed for five years is long overdue, [but] Politics and the Twitter Revolution was definitely worth the wait. The authors effectively couple survey research, content analysis, and frame analysis with in-depth interviews to explore what motivates individuals to follow political leaders on Twitter, what they see as its benefits and drawbacks as well as how Twitter affects them. The study also effectively critiques how politicians employ Twitter. This is a comprehensive and insightful look at Twitter politics.

David D. Perlmutter

Politics and the Twitter Revolution breaks new ground in analyzing one of the newest, most common, and most misunderstood online social media venues and its role in American politics. Parmelee and Bichard's book will inform many readers, from political staffers asking ‘How can we use Twitter?,’ to students in political communication classes, to the advanced researcher seeking access to a wealth of data and insight.

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