Politics Moves Online: Campaigning and the Internet / Edition 1

Politics Moves Online: Campaigning and the Internet / Edition 1

by Michael Cornfield
ISBN-10:
0870784803
ISBN-13:
9780870784804
Pub. Date:
02/28/2004
Publisher:
Brookings Institution Press

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Overview

Politics Moves Online: Campaigning and the Internet / Edition 1

The popularization of the Internet has shepherded a revolution in business and personal communication. But how has online technology been used in mainstream American politics? In Politics Moves Online, Michael Cornfield provides a comprehensive guide to how the Internet has been used in political campaigns. He shows, for example, how candidates such as George Bush and John McCain in 2000—as well as political action committees and the media—struggled to figure out how to fit the Internet into their ongoing operations. Through a series of insightful cases, he examines how candidates use the Web as a campaign tool and as a fund-raising mechanism, and how voters use the Internet to gather information and become more knowledgeable voters. He finds that while many political pundits have argued that the Internet can be a revolutionary force in politics, citizens and politicians alike have yet to find innovative uses that go beyond conventional political operations.

Product Details

ISBN-13: 9780870784804
Publisher: Brookings Institution Press
Publication date: 02/28/2004
Series: Century Foundation Report
Edition description: New Edition
Pages: 120
Product dimensions: 6.00(w) x 9.00(h) x (d)

Table of Contents

Forewordvii
Prefacexi
1.Internet Time1
2.Research, Revolution, Revelation9
3.Campaign Web Sites and Publicity Pathways23
4.Online Advertising and Fund-raising: Where Is the Money?39
5.Case Studies59
6.The View from the Console97
Notes109
Index123
About the Author131

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