The Politics of Media Policy provides a critical perspective on the dynamics of media policy in the US and UK and offers a comprehensive guide to some of the major points of debate in the media today. While many policymakers boast of the openness and pluralism of their media systems, this book exposes the commitment to market principles that saturates the media policy environment and distorts the development and application of democratic media policies.
Based on interviews with dozens of politicians, regulators, special advisers, lobbyists and campaigners, The Politics of Media Policy considers how governments, civil servants and media corporations have shaped the drawing up of rules concerning a range of issues, including: Media ownership, Media content, Public broadcasting, Digital television, Copyright, Trade agreements affecting the media industries.
The book identifies both the institutions and the arguments that dominate the development of these crucial media policies. It will be of interest to public policy and media professionals, researchers, activists and students - indeed all those determined to understand and respond to the impact of neo-liberalism on the contemporary world.
About the Author:
Des Freedman is Senior Lecturer in Communications and Cultural Studies at Department of Media and Communications, Goldsmiths, University of London
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About the Author
Des Freedman is Senior Lecturer in Communications and Cultural Studies at Goldsmiths College.
Table of Contents
Introducing Media Policy 1
Pluralism, Neo-liberalism and Media Policy 24
The Reinterpretation of Media Policy Principles 54
Dynamics of the Media Policymaking Process 80
Media Ownership Policies 105
Media Content Policies 122
The Disciplining of Public Broadcasting 147
The Politics of Digital 171
Britain and America in the World 198
What People are Saying About This
Des Freeman has written a wonderful, original and indispensable introduction to the exploding world of media policy making. It deserves the attention of students, scholars and citizens everywhere. (Professor Robert W. McChesney author, University of Illinois at Urbana-Champaign)
"Very highly recommended. This agenda-setting introduction to media policymaking deserves to become a core text."
Times Higher Education
"A highly insightful analysis of how to do media policy studies in original and significant ways."
Australian Journalism Review
"Des Freedman has written a wonderful, original and indispensable introduction to the exploding world of media policy making. It deserves the attention of students, scholars and citizens everywhere."
Robert W. McChesney, University of Illinois at Urbana-Champaign
"Well-written, comprehensive and passionate, this will be a key book on media policy."
David Hesmondhalgh, University of Leeds
"For many years, the study of media policy has lacked the thick description of personal observation. Previous work has either been caught in the detail of the law, or been distanced by the abstraction of academic theory. Now we have a book that brings all these important discourses together, thanks to Des Freedman's fresh, interdisciplinary approach."
Toby Miller, University of California, Riverside
Well-written, comprehensive and passionate, this will be a key book on media policy. (Professor David Hesmondhalgh, University of Leeds)