Poor Richard's Creating eBooksby Christopher Van Buren, Matt Wagner, Jeff Cogswell
Reasons to publish electronically, how to enter the market, and how to decide upon an e-book format are explained in detail in this guide to producing and marketing electronic books. Questions and concerns about entering the market, formatting content, and marketing, selling, and protecting this content are covered in a discussion about the new e-publishing models and the different ways to produce e-books. Methods of distribution and print-on-demand technology are included, as are the economics of e-publishing versus print publishing. Contractual issues-copyright, security, and encryption-are dissected for the prospective e-book publisher who is uncertain about how to enter this unchartered market.
"It's as inevitable as page two's following page one. Books are goners as far as being the dominant form of reading." -Steven Levy, Newsweek
Author Biography: Chris Van Buren has written more than 15 books, including Using Excel for Macintosh, and The MacWorld Excel 5 Companion. He is currently a literary agent with Waterside Productions. He lives in San Diego, California. Matt Wagner is the vice president of Waterside Productions. He lives in Placerville, California. Jeff Cogswell is a software engineer and the author of Simple Internet and Learn Delphi 2 Database Programming Today. He lives in Lake Mary, Florida. Doug Clapp is the author of The Complete Macintosh Sourcebook, The Macintosh Hacker's Bible, and The Macintosh Reader. He lives in Edina, Minnesota.
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