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Rowman & Littlefield Publishers, Inc.
Popular Culture: Introductory Perspectives / Edition 2

Popular Culture: Introductory Perspectives / Edition 2

by Marcel Danesi
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  • Product Details

    ISBN-13: 2901442217835
    Publisher: Rowman & Littlefield Publishers, Inc.
    Publication date: 08/16/2012
    Edition description: Second Edition
    Pages: 320
    Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

    About the Author

    Marcel Danesiis professor of anthropology, semiotics, and communication theory at the University of Toronto. He is the author of several books, including theConcise Dictionary of Popular Culture.

    Table of Contents


    1 What Is Pop Culture?
    Defining Pop Culture
    Origins and Spread
    The Medieval Entertainments
    Carnivals and Circuses
    The Role of Opera
    Pop Culture, Material Culture, and Technology
    Features of Pop Culture
    Studying Pop Culture

    2 Explaining Pop Culture
    Communications Models
    Critical Theories
    Psychological and Sociological Theories
    Semiotic Approaches
    Transgression Theories
    The Nature of Popularity
    Popularity in the Age of the Internet

    3 The Business of Pop Culture
    The Market for Pop Culture
    The Pop Culture Industry
    Fad Culture
    Celebrity Culture
    A Model

    4 Popular Print Culture
    The News Media and the Nature of Representation

    5 Radio Culture
    Radio Broadcasting
    Radio Genres
    The Radio Stage
    The Importance of Radio in Pop Culture History
    Radio and the Evolution of Contemporary Society and Politics

    6 Pop Music
    The Advent of Pop Music
    Social Change
    Pop Music in the Internet Age
    Music and the “Republic”: Plato’s View Revisited in the Internet Age

    7 Cinema and Video
    Motion Pictures
    The Blockbuster
    Video Culture
    Cinema in the Internet Age
    The Age of “Netflix”

    8 Television
    Television Broadcasting
    The Comedic and the Real
    Television as a Social Text
    TV in the Internet Age
    Reality TV and the Evolution of “Pop Politics”

    9 Advertising and Branding
    Ad Culture
    Advertising in the Internet Age

    10 Pop Language
    Defining Pop Language
    Spelling Style
    The Language of Emoji

    11 Online Pop Culture
    Back to McLuhan
    The Online Stage
    Social Media Memes
    The Virtual Marketplace for Pop Culture

    12 Forever Pop
    The Show Must Go On
    Pop Culture Spread
    Pop Culture in the Global Village
    Will Pop Culture Survive?

    Exercises and Discussion Questions
    References and Further Reading

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