Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

by Al Ries, Jack Trout
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Overview

Positioning: The Battle for Your Mind by Al Ries, Jack Trout

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

Product Details

ISBN-13: 9780446347945
Publisher: Grand Central Publishing
Publication date: 02/01/1993
Edition description: REV
Pages: 213
Product dimensions: 4.18(w) x 6.77(h) x 0.68(d)

About the Author

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

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