In a sequel to Postmodern Marketing, Stephen Brown returns to the key issues and implications of postmodernism. Postmodern Marketing II is so delightful, exciting, and chock full of good ideas that I raced through it at breakneck speed. It is at once extremely clever, extremely funny, and extremely serious. - Russ Beck, The University of Utah
|Publisher:||Cengage Learning EMEA Higher Education|
|Edition description:||New Edition|
|Product dimensions:||7.41(w) x 9.63(h) x 0.58(d)|
Table of Contents
Hello, hello, it's good to be back. 1. We're on the road to nowhere, come on inside. 2. Wild thing, I think I love you. 3. Are you ready for this thing called love? 4. Bakhtin the US, Bakhtin the US, Bakhtin the USSR. 5. I've got a rocket in my pocket. 6. Hey ho, let's go! I rock, therefore I am.