Postmodern Marketing Two: Telling Tales

Postmodern Marketing Two: Telling Tales

by Stephen Brown

Paperback(New Edition)

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Overview

Postmodern Marketing Two: Telling Tales by Stephen Brown

In a sequel to Postmodern Marketing, Stephen Brown returns to the key issues and implications of postmodernism. Postmodern Marketing II is so delightful, exciting, and chock full of good ideas that I raced through it at breakneck speed. It is at once extremely clever, extremely funny, and extremely serious. - Russ Beck, The University of Utah

Product Details

ISBN-13: 9781861520180
Publisher: Cengage Learning EMEA Higher Education
Publication date: 11/20/1997
Edition description: New Edition
Pages: 348
Product dimensions: 7.41(w) x 9.63(h) x 0.58(d)

Table of Contents

Hello, hello, it's good to be back. 1. We're on the road to nowhere, come on inside. 2. Wild thing, I think I love you. 3. Are you ready for this thing called love? 4. Bakhtin the US, Bakhtin the US, Bakhtin the USSR. 5. I've got a rocket in my pocket. 6. Hey ho, let's go! I rock, therefore I am.

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