Wedding and portrait photographers are shown how to use power marketing-a systematic, proactive approach that takes advantage of the best possible resources available to photographers-to make wholesale changes in the way they run their businesses. They learn to take the proactive steps needed to generate a better income, cater to their artistic notions, and devote more time to life beyond the studio walls. Strategies are provided to supercharge a marketing effort's reach and visibility, bringing the photographer more clients and better profits. The same techniques used by marketing pros from major corporations are outlined for photographers, including creating slogans that show target audiences what they do and how they do it and learning how to best use everything from the Internet presence and press releases to pricing and business cards.
Author Biography: Mitche Graf is a professional photographer, studio owner, and lecturer who has been involved in the field of sales and marketing for more than 20 years. He lives in Saint Maries, Idaho.