Power Marketing: An Aussie Guide to Business Growth

Power Marketing: An Aussie Guide to Business Growth

by Jennifer Lancaster

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Overview

Power Marketing: An Aussie Guide to Business Growth by Jennifer Lancaster

In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:

  • Business Planning
  • Facebook Marketing
  • Video Production tips
  • Sales Conversion and Up-selling
  • Product Marketing
  • Copywriting and Defining a USP
  • Website Essentials
  • SEO
  • Outsourcing

To save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership and business writing.

The ideal reader is a business owner who needs some practical advice on how to create better marketing and a bunch of proven ideas to help grow a profitable business.

Product Details

ISBN-13: 9780980411287
Publisher: Power of Words
Publication date: 06/01/2016
Pages: 144
Product dimensions: 5.98(w) x 9.02(h) x 0.31(d)

Table of Contents

Introduction
What is Power Marketing?
The High Cost of 'Winging it' in Business
Planning
Outsource or Delegate to Freedom
Sales and Marketing Overview
Selling Products Successfully Online
Good Copywriting Sells... Anything
Branding in a Nutshell
The Best Modern Ways to Grow Your Business
Content Marketing
Product Marketing
Reward Loyalty: Ideas to Increase Sales or Response
Website Essentials
The Secrets of Engaging Advertising
Sales Conversion
Using Higher Margins for Growth
Copywriting Bonus: The Secrets Behind the World's Most Successful Ads and Mailers
Conclusion
Other Titles by this Author
Supplier Index

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