Jerry Weissman is the presentations coach to Microsoft,Cisco Systems, and many of America's top executives, includingfounding Yahoo CEO Tim Koogle, Intuit founder Scott Cook, Netflixfounder and CEO Reed Hastings, and many others. The San JoseMercury News says that Weissman's IPO presentation coaching "isworth 10% on a company stock." Learn why your body language andvoice are more important than your words, how to present with poiseand confidence naturally, and how to connect with any audienceemotionally. Filled with illustrative case studies of Barack Obama,Ronald Reagan, George W. Bush, John F. Kennedy, and many others,The Power Presenter will bring out the best in anyone whohas to stand and deliver.
Readers of The Power Presenter will have access to videoclips referenced in the book.
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About the Author
JERRY WEISSMAN is America's leading corporate presentations coach with a client list that includes top executives at Yahoo!, Cisco Systems, Microsoft, Intel, Netflix, and many others. He has coached more than 500 IPO road show presentations that have raised hundreds of billions of dollars in thestock market. He is the founder of Power Presentations, Ltd., and has helped another 500 firms develop and deliver their mission-critical business presentations. His previous books include In the Line of Fire and Presenting to Win, named as one of eight "must-read" books by Fortune magazine. For more information, please visit www.powerltd.com.
Table of Contents
PREFACE The Wrong Way and the Right Way to Coach Presentations xiiiCase Study: Dizzy Gillespie
INTRODUCTION How Speaking Style and Delivery Can Raise the Value of an IPO xviiCase Studies: Cisco Systems; Isilon Systems; Two Weeks of an IPO Road Show; RetailRoadshow.com
CHAPTER 1 Your Actions Speak Louder than Your Words 1Case Studies: Ronald Reagan; Dr. Sacks’ Aphasic Patients; Nikita Khrushchev; Marcel Marceau
CHAPTER 2 The Crucial Task: Creating Audience Empathy 15Case Studies: The Deer in the Headlights Revisited; Shocking British Couples; Italian Laboratory Monkeys; Robert Krulwich; Bob Dole; Gray Davis versus Arnold Schwarzenegger; Barack Obama
CHAPTER 3 The Butterflies in Your Stomach 27Case Study: September Morn
CHAPTER 4 How to Prepare Your Content 35Case Studies: Will Poole and Jeff Raikes, Microsoft; Patrick McGovern, IDG
CHAPTER 5 You Can Be a Power Presenter—Charisma Not Required 45Case Studies: The Transformations of George W. Bush and Bill Clinton
CHAPTER 6 The Mental Method of Presenting: Make the Butterflies Fly in Formation 57Case Studies: The Actors Studio;Barack Obama versus Hillary Rodham Clinton; Libby Dole; Carly Simon; Marya McCabe, Microsoft; Lawrence Steinman, MD; The Squinting Woman
CHAPTER 7 Learn to Speak with Your Body Language 81Case Studies: Joe Moglia, TD Ameritrade; Marshall Klaus, MD; Sir Isaac Newton; Generals Richard Neal and H. Norman Schwarzkopf; The Kennedy-Nixon Debate
CHAPTER 8 Control Your Cadence 115Case Studies: The Frenchman Who Paused; Jazz Artists Frank Sinatra, Ella Fitzgerald, Amanda Carr, and Dizzy Gillespie;General Israel Putnam; Ludwig van Beethoven; Dr. Krzysztof Izdebski and Claude Steinberg, Pacific Voice and Speech Foundation; Leonard Bernstein; Lorin Maazel; The Further Transformation of George W. Bush
CHAPTER 9 Masters of the Game 145Case Studies: Sir Winston Churchill; John F. Kennedy; Reverend Martin Luther King, Jr.; Reverend Billy Graham; Ronald Reagan; Barack Obama
CHAPTER 10 What Every Speaker Can Learn from Barack Obama 163Case Studies: Abraham Lincoln; John F. Kennedy; Sir Winston Churchill; Reverend Martin Luther King, Jr.; Ronald Reagan; John McCain
CHAPTER 11 Graphics Synchronization 179Case Studies: Federico Fellini; Olivier Fontana, Microsoft; Bill Jasper, Dolby Laboratories; Goldman Sachs
CHAPTER 12 Graphics and Narrative 199Case Studies: Leslie Culbertson, Intel; Katherine Crothall, PhD, Animas; Eric Tardif, Piper Jaffray; Abraham Lincoln
CHAPTER 13 The Power Presentations Pyramid 211Case Study: The NAFTA Debate: Al Gore vs. Ross Perot
CHAPTER 14 Coda—Ending with the Beginning 227Case Studies: Ronald Reagan and Joe Moglia Reprised; Cindy Burgdorf, SanDisk