Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients

Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients

by Sue A. Hershkowitz-Coore

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Overview

Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients by Sue A. Hershkowitz-Coore

High-impact language for today’s lightning-fast world of sales

Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you’re not highly skilled with the latest communication platforms, you’re missing sales opportunities. Power Sales Writing will get you there in no time!

“Your customers can ignore your correspondence or you can read this book. It’s that simple!”
—Larry Winget, television personality and #1 bestselling author of Shut Up, Stop Whining & Get a Life

“If you can’t write well, you can’t sell. Power Sales Writing shows you how to be crisp, clear, and communicate at the highest levels.”
—Tim Sanders, author of Today We Are Rich

“Can’t get enough! It’s so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition.”
—Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts

Product Details

ISBN-13: 9780071770149
Publisher: McGraw-Hill Professional Publishing
Publication date: 08/09/2011
Edition description: List
Pages: 240
Sales rank: 720,245
Product dimensions: 5.90(w) x 8.90(h) x 0.70(d)

About the Author

Sue Hershkowitz-Coore is an internationally recognized sales trainer. Her client list includes the world’s most prestigious sales organizations, such as The Ritz-Carlton Hotel Company, MetLife, and Marriott. Sponsored by American Express and designated “Best in Class” by Professional Convention Management Association, Sue is an award-winning speaker and corporate consultant.

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