PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results

PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results

by Deirdre K. Breakenridge
5.0 2

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Overview

PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results by Deirdre K. Breakenridge

This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.

 

Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.

 

PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward.

Product Details

ISBN-13: 9780131377691
Publisher: Pearson Education
Publication date: 11/02/2009
Series: FT Press Delivers Elements
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 10
File size: 434 KB

About the Author

Deirdre K. Breakenridge is President and Director of Communications at PFS Marketwyse. An industry veteran, she counsels senior-level executives and leads a creative team of PR and marketing executives strategizing to gain brand awareness for their clients through creative and strategic campaigns. She also teaches courses on PR and Interactive Marketing for the Global Business Management program at Fairleigh Dickinson University. Her books include PR 2.0, The New PR Toolkit, and Cyberbranding.

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PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results 5 out of 5 based on 0 ratings. 2 reviews.
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