PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media available in Hardcover
- Pub. Date:
- Palgrave Macmillan UK
Public relations is a big and rapidly growing industry,with annual growth rates of 20-30%.It spans the worlds of business, politics and culture, sport and entertainment.PR is everywhere. And yet, though it is much talked about it is little analyzed.
|Publisher:||Palgrave Macmillan UK|
|Product dimensions:||6.30(w) x 9.30(h) x 0.80(d)|
About the Author
Author Simon Goldsworthy: Simon established London's first Master of Arts course in public relations and has since added the teaching of public relations to the University's well-known undergraduate media studies programme. He has lectured to international audiences, including Johns Hopkins University, USA, and at the Sorbonne, France, where he is a Visiting Professor. He has also worked as a PR consultant in the private sector.
Table of ContentsThe Allure of PR The Lying Game PR: What exactly is it? Why PR Can't be a Profession Girls and Gurus PR andthe Mass Media PR and Academia PRand Advertising PR in the World of Business The Shape of the Modern PR Industry Money Matters Specialist PR PR and Politics PR for Not-for-Profit Sector Internal Communications Where the PR industry is Heading